An edition of Advanced brand management (2002)

Advanced brand management

from vision to valuation

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Cover of: Advanced brand management by Paul Temporal
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Last edited by ImportBot
October 18, 2022 | History
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An edition of Advanced brand management (2002)

Advanced brand management

from vision to valuation

by

  • 0 Ratings
  • 3 Want to read
  • 0 Currently reading
  • 0 Have read

This practitioner's guide goes beyond the basics of branding to reveal the sophisticated branding techniques implemented by some of the world's leading companies. It covers up-to-date strategies such as brand stretching and brand architecture.

Publish Date
Publisher
John Wiley & Sons
Language
English
Pages
296

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Previews available in: English

Subjects
Brand name products, Management, Markenpolitik, Product management

Showing 7 featured editions. View all 7 editions?

Edition Availability
Cover of: Advanced Brand Management
Advanced Brand Management: Managing Brands in a Changing World
2015, Wiley & Sons, Limited, John
in English
Libraries near you: WorldCat
Cover of: Advanced Brand Management
Advanced Brand Management
2011, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Advanced Brand Management
Advanced Brand Management: Managing Brands in a Changing World
2011, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Advanced Brand Management
Advanced Brand Management: Managing Brands in a Changing World
2011, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Advanced Brand Management
Advanced Brand Management: Managing Brands in a Changing World
2011, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Advanced brand management
Advanced brand management: managing brands in a changing world
2010, John Wiley & Sons (Asia)
in English - 2nd ed.
Libraries near you: WorldCat
Cover of: Advanced brand management
Advanced brand management: from vision to valuation
2002, John Wiley & Sons
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Edition Notes

Includes index.

Published in
Singapore, New York

Classifications

Dewey Decimal Class
658.8/27
Library of Congress
HD69.B7 T448 2002, HD69.B7T448 2002

The Physical Object

Pagination
xv, 296 p. :
Number of pages
296

ID Numbers

Open Library
OL3656827M
ISBN 10
047147925X
LCCN
2002511187
OCLC/WorldCat
48362256
Library Thing
3213455
Goodreads
313831

Source records

Internet Archive item record
Library of Congress MARC record
Better World Books record
amazon.com record

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History

Download catalog record: RDF / JSON
October 18, 2022 Edited by ImportBot import existing book
February 15, 2020 Edited by ImportBot import existing book
December 30, 2018 Created by ImportBot import existing book