Crisis marketing
when bad things happen to good companies
by Joe Marconi
Crisis Marketing: When Bad Things Happen to Good Companies gives you a framework for managing risk. The author, a seasoned pro in crisis marketing and management provides guidelines for identifying what can go wrong; shows how to position your company or business before a crisis happens; explains why you should expect, and be ready for, "the worst"; and tells what to do first in the face of a crisis - and what to do next.
The old saying that "any news is good news" was never more untrue than in today's business and media climate. Crisis Marketing: When Bad Things Happen to Good Companies provides the expert with direction and proven formulas for avoiding media storms and for weathering them if they do occur.
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Subjects
Marketing, Case studies, Crisis management, Management, Key accounts| Edition | Availability |
|---|---|
1
Crisis marketing: when bad things happen to good companies
1997, NTC Business Books
in English
- 2nd ed.
0844232378 9780844232379
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2
Crisis Marketing: When Bad Things Happen to Good Companies
January 1992, Probus Pub Co
Hardcover
in English
- 1st edition
1557382468 9781557382467
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3
Crisis Marketing: When Bad Things Happen to Good Companies
January 1992, Probus Professional Pub
Audio Cassette
1557382689 9781557382689
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Book Details
Edition Notes
Includes bibliographical references (p. 233-237) and index.
"Published in conjunction with the American Marketing Association"--T.p. verso.
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First Sentence
"Some of the most respected business leaders believe that trust is the cornerstone of a successful business."
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| July 13, 2024 | Edited by MARC Bot | import existing book |
| May 17, 2019 | Edited by MARC Bot | import existing book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| February 1, 2010 | Edited by WorkBot | add more information to works |
| December 9, 2009 | Created by WorkBot | add works page |