An edition of Crossing the Chasm (1991)

Crossing the Chasm

Marketing and Selling High-Tech Products to Mainstream Customers

Rev. ed.

by Geoffrey A. Moore

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★★★★ 4.2 (13 ratings) ·
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Last edited by ImportBot

February 25, 2022 | History

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An edition of Crossing the Chasm (1991)

Crossing the Chasm

Marketing and Selling High-Tech Products to Mainstream Customers

Rev. ed.

by Geoffrey A. Moore

★★★★ 4.2 (13 ratings) ·
60 Want to read
2 Currently reading
16 Have read

Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that.

Publish Date

2002

Publisher

HarperBusiness Essentials

Language

English

Pages

227

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Previews available in: English

Showing 7 featured editions. View all 12 editions?

Edition	Availability
1 Crossing the Chasm 2014, HarperBusiness, HarperBusiness, an imprint of HarperCollins Publishers 0062292986 9780062292988	eeee Preview Only Libraries near you: WorldCat
2 Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers 2002, HarperBusiness Essentials in English - Rev. ed. 0060517123 9780060517120	aaaa Preview Only Libraries near you: WorldCat
3 Crossing the Chasm 2001, HarperCollins Electronic resource in English 0060189878 9780060189877	zzzz Not in Library Libraries near you: WorldCat
4 Crossing the Chasm August 1, 1998, Capstone Publishing Ltd Paperback in English - Rev Ed edition 1841120634 9781841120638	eeee Preview Only Libraries near you: WorldCat
5 Crossing the Chasm August 1998, Capstone Publishing Ltd Paperback - New Ed edition 1841120006 9781841120003	eeee Preview Only Libraries near you: WorldCat
6 Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers October 1995, HarperCollins Publishers Paperback in English 0887307175 9780887307171	eeee Preview Only Libraries near you: WorldCat
7 Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers 1991, HarperBusiness in English 0887305199 9780887305191	eeee Preview Only Libraries near you: WorldCat

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Book Details

Edition Notes

Includes index.

Published in: New York

Classifications

Dewey Decimal Class: 658.8
Library of Congress: HF5439.H54 M66 2002, HF5439.H54M66 2006

The Physical Object

Pagination: xxi, 227 p. ;
Number of pages: 227

ID Numbers

Open Library: OL19149179M
Internet Archive: crossingchasmmar0000moor
ISBN 10: 0060517123
OCLC/WorldCat: 50470628
Library Thing: 649
Goodreads: 61329

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Oregon Libraries MARC record
Internet Archive item record
Better World Books record
amazon.com record
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Created October 13, 2009
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February 25, 2022	Edited by ImportBot	import existing book
July 22, 2019	Edited by MARC Bot	remove fake subjects
January 9, 2019	Edited by MARC Bot	import existing book
May 5, 2017	Edited by Darby	Edited without comment.
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Crossing the Chasm

Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore