An edition of Just Ask a Woman (2003)

Just Ask a Woman

Cracking the Code of What Women Want and How They Buy

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Last edited by MARC Bot
January 7, 2023 | History
An edition of Just Ask a Woman (2003)

Just Ask a Woman

Cracking the Code of What Women Want and How They Buy

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.

Publish Date
Publisher
Wiley, J. Wiley & Sons
Language
English
Pages
272

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Previews available in: English

Edition Availability
Cover of: Just Ask a Woman
Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
2008, Wiley & Sons, Incorporated, John
in English
Cover of: Just Ask a Woman
Just Ask a Woman
2003, John Wiley & Sons, Ltd.
Electronic resource in English
Cover of: Just Ask a Woman
Just Ask a Woman
2003, Wiley & Sons, Incorporated, John
in English
Cover of: Just Ask a Woman
Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
April 25, 2003, Wiley, J. Wiley & Sons
in English

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Book Details


First Sentence

"Successful marketers are usually good listeners, but today's competitive environment calls for more refined listening skills, particularly when your primary customers are women."

Classifications

Library of Congress
HF5415.33.U6 Q56 2003, HF5415.33.U6Q56 2003

ID Numbers

Open Library
OL7615878M
Internet Archive
justaskwoman00mary
ISBN 10
0471369209
ISBN 13
9780471369202
LCCN
2002153132
OCLC/WorldCat
50959028
Library Thing
779550
Goodreads
434446

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History

Download catalog record: RDF / JSON
January 7, 2023 Edited by MARC Bot import existing book
August 19, 2020 Edited by ImportBot import existing book
July 22, 2019 Edited by MARC Bot remove fake subjects
July 22, 2017 Edited by Mek adding subject: In library
December 10, 2009 Created by WorkBot add works page