An edition of In$ide Intuit (2003)

In$ide Intuit

how the makers of Quicken beat Microsoft and revolutionized an entire industry

by , , , and

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Cover of: In$ide Intuit by Suzanne E. Taylor
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Last edited by MARC Bot
September 13, 2024 | History
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An edition of In$ide Intuit (2003)

In$ide Intuit

how the makers of Quicken beat Microsoft and revolutionized an entire industry

by , , , and

  • 0 Ratings
  • 2 Want to read
  • 0 Currently reading
  • 0 Have read

"Inside Intuit tells the story of a tenacious company that beat overwhelming odds by clinging to three core values: integrity, customer delight, and employee devotion. Taylor and Shroeder recount each dramatic stage of Intuit's development, from fledgling start-up to growing industry maverick to established, billion-dollar enterprise." "Dreamed up at Cook's kitchen table, fueled by explosive PC growth, and forced to battle mighty Microsoft through nearly two decades of intense competition, Intuit took its founders, employees, and shareholders on a journey that holds valuable lessons for would-be entrepreneurs. Inside Intuit will inspire anyone who strives not simply to build a business, but to create a lasting institution that changes lives."--Jacket.

Publish Date
Publisher
Harvard Business School Press
Language
English
Pages
318

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Previews available in: English

Subjects
Competition, Computer software industry, History, Intuit (Firm), Microsoft Corporation, Quicken (Computer file), Business & Management, Information technology industries, Marketing - General, Corporate & Business History - Strategies, Business/Economics, Business & Economics, Business / Economics / Finance, Leadership, USA, Industries - Media & Communications Industries, United States, Quicken (computer program)
Places
United States

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Edition Availability
Cover of: In$ide Intuit
In$ide Intuit: how the makers of Quicken beat Microsoft and revolutionized an entire industry
2003, Harvard Business School Press
in English
Libraries near you: WorldCat
Cover of: Inside Intuit
Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry
September 4, 2003, Harvard Business School Press
Hardcover in English
Libraries near you: WorldCat

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Book Details

Table of Contents

California dreamin
Selecting the starting team
Of dollars and doubters
Survival 101
Under-promise, over-deliver
A customer evangelist culture
Crossing the chasm
Crush Microsoft
Simple is hard
Playing in the big leagues
Getting the puck on the ice
A turbo-charged Intuit
Coach Campbell
Exit focus. enter Microsoft. again.
One more bill
Goodbye Godzilla
Catching the wave
No sacred cows
New economy insanity
Bringing on Bennett
The Bennett basics.

Edition Notes

Includes bibliographical references (p. 301-308) and index.

Published in
Boston, Mass
Other Titles
Inside Intuit

Classifications

Dewey Decimal Class
338.7/61332024
Library of Congress
HD9696.63.U64 I588 2003, HD9696.63.U64 I587 2003

The Physical Object

Pagination
xviii, 318 p. :
Number of pages
318

ID Numbers

Open Library
OL23040778M
Internet Archive
inideintuithowma00tayl
ISBN 10
1591391369
LCCN
2003009333
OCLC/WorldCat
52121409
Library Thing
252575
Goodreads
849477

Source records

Internet Archive item record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
Library of Congress MARC record
marc_columbia MARC record
harvard_bibliographic_metadata record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
September 13, 2024 Edited by MARC Bot import existing book
January 7, 2023 Edited by MARC Bot import existing book
December 7, 2020 Edited by MARC Bot import existing book
August 19, 2020 Edited by ImportBot import existing book
February 18, 2009 Created by ImportBot Imported from San Francisco Public Library record