An edition of Slave in a box (1998)

Slave in a box

the strange career of Aunt Jemima

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Cover of: Slave in a box by M. M. Manring
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An edition of Slave in a box (1998)

Slave in a box

the strange career of Aunt Jemima

by

  • 0 Ratings
  • 4 Want to read
  • 0 Currently reading
  • 0 Have read

In Slave in a Box, M. M. Manring investigates why the troubling figure of Aunt Jemima has endured in American culture.

The author traces the evolution of the mammy from her roots in Old South slave reality and mythology, through reinterpretations during Reconstruction and in minstrel shows and turn-of-the-century advertisements, to Aunt Jemima's symbolic role in the Civil Rights movement and her present incarnation as a "working grandmother." The reader learns how advertising entrepreneur James Webb Young, aided by celebrated illustrator N. C. Wyeth, skillfully tapped into nostalgic 1920s perceptions of the South as a culture of white leisure and black labor.

Aunt Jemima's ready-mixed products offered middle-class housewives the next best thing to a black servant: a "slave in a box" that conjured up romantic images of not only the food but also the social hierarchy of the plantation South.

Publish Date
Publisher
University Press of Virginia
Language
English
Pages
210

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Previews available in: English

Subjects
Advertising, African American women in advertising, History, Quaker Oats Company, Social aspects, Social aspects of Advertising, Stereotype (Psychology) in advertising, 20th century, Afrrican American women in advertising, Stereotypes (Social psychology) in advertising, Dans la publicité, Aspect social, Noires américaines, Publicité, Stéréotype (psychologie), New York Times reviewed, Stereotypes (social psychology)
People
Jemima Aunt
Places
United States
Times
20th century

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Edition Availability
Cover of: Slave in a box
Slave in a box: the strange career of Aunt Jemima
1998, University Press of Virginia
in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references (p. 197-206) and index.

Published in
Charlottesville
Series
The American South series

Classifications

Dewey Decimal Class
659.19/664753
Library of Congress
HF5813.U6 M25 1998, HF5813.U6M25 1998

The Physical Object

Pagination
ix, 210 p. :
Number of pages
210

ID Numbers

Open Library
OL686434M
Internet Archive
isbn_9780813918112
ISBN 10
0813917824
LCCN
97033355
OCLC/WorldCat
37451829
Library Thing
262394
Goodreads
3941574

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amazon.com record
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1 day ago Edited by MARC Bot import existing book
February 17, 2024 Edited by ImportBot import existing book
November 26, 2020 Edited by MARC Bot import existing book
June 18, 2020 Edited by ImportBot import existing book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record