An edition of Marketing management (1973)

Marketing Management

An Asian Perspective

3rd edition

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  • ★★★★ 4.0 (27 ratings) ·
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Cover of: Marketing Management by Philip Kotler, Philip Kotler
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  • ★★★★ 4.0 (27 ratings) ·
  • 1,037 Want to read
  • 93 Currently reading
  • 53 Have read
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Last edited by Open Library Bot
April 24, 2010 | History
Edit
An edition of Marketing management (1973)

Marketing Management

An Asian Perspective

3rd edition

by

  • ★★★★ 4.0 (27 ratings) ·
  • 1,037 Want to read
  • 93 Currently reading
  • 53 Have read

Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.

Publish Date
Publisher
Prentice Hall
Language
English
Pages
771

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Previews available in: English Chinese French

Subjects

Marketing, Management, Marketing management, Gestion, Marketingmanagement, Marketingmix, open_syllabus_project, Qi ye guan li, Shi chang ying xiao, Marketing, management, Case studies, Manuel, Stratégie de marketing, Étude de marché, Gestion du marketing, Theorie

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Canada
Edition Availability
Cover of: Marketing management
Marketing management
2009, Pearson Prentice Hall
in English - 13th ed.
Cover of: Marketing management
Marketing management
2004, Pearson/Prentice Hall, Prentice Hall Canada
in English - Canadian 11th ed.
Cover of: Marketing Management
Marketing Management: An Asian Perspective (3rd Edition)
March 22, 2004, Prentice Hall
in English
Cover of: Marketing Management
Marketing Management: An Asian Perspective (3rd Edition)
March 22, 2004, Prentice Hall
Hardcover in English - 3 edition
Cover of: Marketing management
Marketing management
2003, Prentice Hall
in English - 11th ed.
Cover of: Marketing management
Marketing management
2003, Pearson Education International
in English - 11th ed., international ed.
Cover of: Marketing management
Marketing management: an Asian perspective
2003, Prentice Hall
in English - 3rd ed.
Cover of: Marketing Management
Marketing Management: An Asian Perspective
January 2003, Prentice Hall
Paperback in English - 3rd edition
Cover of: Marketing Management
Marketing Management: An Asian Perspective
January 2003, Prentice Hall
in English
Cover of: Marketing management
Marketing management
2001, China Renmin University Press
in Chinese - 10th ed., Millennium ed.
Cover of: Marketing management
Marketing management
2001, Prentice Hall Canada
in English - Canadian 10th ed.
Cover of: Marketing management
Marketing management
2000, Prentice Hall International (UK), Pearson Education
in English - 10th ed., International ed.
Cover of: Marketing management
Marketing management
2000, Prentice Hall of India
in English - Millennium ed.
Cover of: Marketing management
Marketing management
2000, Prentice Hall
in English - Millennium ed.
Cover of: Marketing Management
Marketing Management: The millennium edition
2000, Pearson Custom Pub
Unknown Binding in English - Customized ed. for Cornell University edition
Cover of: Marketing Management
Marketing Management: Millennium Edition (10th Edition)
July 19, 1999, Prentice Hall
in English
Cover of: Marketing Management
Marketing Management: Analysis, Planning, Implementation, and Control
June 1999, Prentice Hall College Div
Hardcover in English - 9th Packag edition
Cover of: Marketing-management
Marketing-management: Analyse,Planning,Umsetzung und Steuerung
1999, Schaffer
in English - 9. uberarbeitete und aktualisierte Auflage / 1999.
Cover of: Marketing Management
Marketing Management: The Millennium Edition
July 1999, Not Avail, Pearson College Div
in English
Cover of: Marketing Management
Marketing Management: Millennium Edition (10th Edition)
July 19, 1999, Prentice Hall
Hardcover in English - 10 edition
Cover of: Marketing Management
Marketing Management: The Millennium Edition
July 1999, Not Avail
Hardcover in English - 10 Har/Com edition
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1998, Prentice Hall Canada
in English - Canadian 9th ed.
Cover of: Marketing management
Marketing management
1997, Publi-Union Éditions
in French - 9 éd.
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1997, Prentice Hall
in English - 9th ed.
Cover of: Marketing Management
Marketing Management: Analysis, Planning, Implementation, and Control, Instructor's Resource Manual
September 5, 1996, Prentice-Hall
Paperback - 9th, edition
Cover of: Marketing management
Marketing management: analysis, planning, implementation and control
1995, Prentice Hall Canada
in English - Canadian 8th ed.
Cover of: Marketing Management
Marketing Management
May 25, 1995, Prentice-Hall
Paperback in Norwegian - 7Rev Ed edition
Cover of: Marketing Management
Marketing Management: Analysis, Planning, Implementation and Control
September 1, 1995, Prentice Hall (Higher Education Division, Pearson Education)
Paperback
Cover of: Marketing management
Marketing management: analysis, planning, and control
1995, Prentice Hall Canada
in English - Canadian 8th ed.
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1994, Prentice Hall
in English - 8th ed.
Cover of: Marketing management.
Marketing management.
1994, Publi-Union
in French - 8e ed / Philip Kotler et Bernard Dubois.
Cover of: Marketing management.
Marketing management.
1992, Publi-Union
in French - 7e éd / Philip Kotler et Bernard Dubois.
Cover of: Marketing-Management
Marketing-Management: Analyse, Planung, Umsetzung und Steuerung
1992, C.E. Poeschel
in German - 7. Aufl.
Cover of: Marketing Management
Marketing Management
March 1991, Prentice-Hall
Paperback - 7Rev Ed edition
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1991, Prentice-Hall
in English - 7th ed.
Cover of: Marketing management
Marketing management: analysis, planning, implementation,and control
1991, Prentice-Hall
in English - 7th ed.
Cover of: Marketing Management
Marketing Management: Analysis, Planning, Implementation, and Control
December 1, 1990, Prentice Hall
in English
Cover of: Marketing Management
Marketing Management: Analysis, Planning, Implementation, and Control
December 1, 1990, Prentice Hall
Hardcover in English - 7Rev Ed edition
Cover of: Marketing management
Marketing management
1990, Publi Union
in French - 6éme édition.
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1989, Prentice-Hall of Canada
in English - Canadian 6th ed.
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1988, Prentice-Hall International
in English - 6th ed.
Cover of: Marketing Management
Marketing Management
March 1988, Longman Higher Education
in English
Cover of: Marketing Management
Marketing Management
March 1988, Longman Higher Education
Paperback - 6Rev Ed edition
Cover of: Marketing management
Marketing management: analysis, planning, implementation, and control
1988, Prentice Hall
in English - 6th ed.
Cover of: Marketing Management
Marketing Management
March 1988, Longman Higher Education
Hardcover in English - 6Rev Ed edition
Cover of: Marketing Management
Marketing Management
March 1988, Longman Higher Education
Cover of: Marketing management
Marketing management: analysis, planning, and control
1985, Prentice-Hall Canada
in English - Canadian 5th ed.
Cover of: Marketing Management
Marketing Management
May 1984, Prentice-Hall
Cover of: Marketing Management
Marketing Management
May 1984, Prentice-Hall
Paperback - 5Rev Ed edition
Cover of: Marketing management
Marketing management: analysis, planning, and control
1984, Prentice-Hall
in English - 5th ed.
Cover of: Marketing-management
Marketing-management: Analyse, Planung und Kontrolle
1982, C.E. Poeschel Verlag
in German - 4., vol̈lig neuarbeitete Auflage.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1981, Prentice-Hall
in English - Canadian 4th ed.
Cover of: Marketing management.
Marketing management.
1981, Publi-Union
in French - 4e éd. / Philip Kotler et Bernard Dubois pour l'adaptation française.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1980, Prentice-Hall
in English - 4th ed.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1979, Prentice-Hall of Canada
in English - Canadian 3d ed.
Cover of: Marketing management
Marketing management: analyse, planification et contrôle.
1977, Publi-Union
in French - 3e ed / avec la collaboration de Bernard Dubois pour l'adaptation française.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1976, Prentice-Hall
in English - 3d ed.
Cover of: Marketing management
Marketing management: analysis, planning, and control
1975, Prentice-Hall
in English - 3rd ed.
Cover of: Marketing management
Marketing management: analysis, planning, andcontrol
1974, Prentice-Hall
in English - 2nd ed.
Cover of: Marketing management
Marketing management: analyse, planification et contrôle
1973, Publi-Union
in French - 2e. ed.

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Book Details

The Physical Object

Format
Paperback
Number of pages
771

ID Numbers

Open Library
OL9289324M
ISBN 10
0131001353
ISBN 13
9780131001350
Goodreads
1856779

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 14, 2010 Edited by Open Library Bot Linked existing covers to the edition.
December 15, 2009 Edited by WorkBot link works
April 30, 2008 Created by an anonymous user Imported from amazon.com record